![Bowl of peppers with some paprika powder next to it](https://www.wowamericaneats.com/assets/images/side-right-peppers.png)
![Bowl of peppers with some pepper next to it](https://www.wowamericaneats.com/assets/images/side-peppers.png)
The WOW Advantages
Starting a franchise can be a big decision. For this reason, it's important to choose a successful brand. The WOW Amercian Eats franchise model offers many advantages for franchisees looking for an exciting and rewarding lifestyle.
![WOW American Eats store rendering of dining area](https://www.wowamericaneats.com/uploads/l_why-best2.jpg)
Innovative Franchise Model
WOW American Eats continues to evolve with the changing tastes of American culture.
- Franchising since 2002
- More than 50 units in 25 states
- Recent rebrand and complete restaurant re-model
- Focus on delicious, quality, "cravor-ful" food and service
- World-class purchasing, distribution, and training systems
![Buffalo chicken wings dressed with blue cheese shown on silver serving tray](https://www.wowamericaneats.com/uploads/l_why-menu.jpg)
Award Winning Menu
A modern take on classic American dishes and flavors from around the country - all in a fun, fast-casual setting.
- An award-winning menu, with input from chefs including 2009 James Beard Award Winner and Season Two Iron Chef Winner Jose Garces.
- Delicious, quality, “cravor-ful” food and service that goes above-and-beyond in a fast casual dining experience.
- Over 20 proprietary sauces + spice rubs made from scratch and inspired by flavors found throughout the world
- An array of selections for all guests and day parts, as well as low-calorie, healthy, and grab-and-go selections.
![Employees training on the new ipourit self-serve beer stations at WOW American Eats](https://www.wowamericaneats.com/uploads/l_franchise-service.jpg)
Outstanding Service
Our goal is to provide guests with faster, consistent service, while maintaining the high quality of cuisine WOW fans have come to expect.
- Excellent customer service in a casual, fun dining environment.
- An iPourIt self-serve beer station allowing guests to try new local and national craft beers without waiting in line or waiting for a server to reorder.
- Guests will now order at the register, instead of through a waiter or waitress at the table.
![New WOW American Eats store rendering showing tables and chairs in the dining area](https://www.wowamericaneats.com/uploads/l_why-footprint.jpg)
The Right Footprint
WOW is the right footprint to adapt to a variety of space requirements.
- QSR model ranging from 500sf – 2,200sf.
- Fast Casual ranging from 2,200sf - 3,400sf with seating for 120 in the dining area and an additional 20 seats at the full service bar.
![New WOW American Eats location in Covington, LA.](https://www.wowamericaneats.com/uploads/l_why-investment.jpg)
A Strong Investment
The success and aggressive growth of WOW American Eats can be attributed to forward-thinking business practices.
- Our WOW corporate team works with you to ensure your new franchise is meeting goals consistently over time.
- We invest lots of time in the science of menu management, limited time offerings, and industry trends to help keep your store performing.
![Paul, Steven, and Scott Ballard pictured together at a WOW Cafe event](https://www.wowamericaneats.com/uploads/l_about-brothers.jpg)
Company Leadership
WOW franchisees benefit from a strong corporate leadership team. This support system is in place to help support you in your venture.
- Seasoned corporate leadership team
- Experienced operations team to guide you and your team as you get started
- Innovative marketing and promotion team