Initial Investment Requirements
WOW American Eats requires a minimum of $100K in liquid capital and a net worth minimum of $300K for a single unit. Credit worthiness, favorable debt to income ratio, and secondary sources of income are also considered when determining eligibility.
| Type of Expenditure | Low | High |
|---|---|---|
| Initial Franchise Fee | $15,000 | $35,000 |
| Real Estate Lease Deposit | $6,000 | $18,000 |
| Fixtures & Equipment | $45,000 | $220,000 |
| Opening Advertising | $10,000 | $10,000 |
| Training Expenses - Travel & Lodging | $3,500 | $8,500 |
| Insurance | $2,400 | $5,000 |
| Furniture | $6,000 | $25,000 |
| Various Deposits, Licenses & Permits | $1,000 | $3,500 |
| Opening Inventory | $10,000 | $20,000 |
| Exterior Signage | $6,000 | $18,000 |
| Leasehold Improvement | $60,000 | $325,000 |
| Small Wares | $6,000 | $18,000 |
| POS System & Back Office Computer System | $21,200 | $21,600 |
| Legal & Organizational Fees | $2,500 | $5,000 |
| Construction Drawings | $1,500 | $35,000 |
| Additional Funds | $27,500 | $27,500 |
| Total | $223,600 | $795,100 |
Franchisee Characteristics
Our team is looking for franchisees who are passionate about the fast casual restaurant industry.
We love that our franchisees are:
- Aligned with our core WOW values
- Motivated to be successful
- Committed to being actively involved
- Knowledgeable about or experienced with franchising
- Able to work within the framework of a proven system
If you believe in the WOW brand and want to help us share our tradition with other local communities, we have the resources to help you become a successful franchisee.
